Led by established leaders across sports and entertainment, Global Fan Exchange “GFX” is a next generation fan engagement platform giving fans the opportunity to invest, drive awareness, and share in the success of celebrity ventures. Through GFX’s affiliation with Upstream, the goal is for these shares to trade amongst fans on the regulated stock exchange and trading app.
Athletes and celebrities are offered an innovative fan engagement and financing solution while building a loyal group of brand ambassadors who have a vested interest in their ventures. Fans are offered the opportunity to engage with celebrities and athletes in an entirely new way, receive dividends, and eventually trade their holdings with other fans. The future of fan engagement is here.
Horizon is a leading fintech company offering a complete one-stop shop for securities trading and compliance technology.
Horizon Sports X provides securities issuance, KYC/AML onboarding and dividend payment services for issuers and investors alike..
Pitbull invites disruption on a global scale as a GRAMMY®-winning independent international superstar, education advocate, business entrepreneur and motivational speaker. With countless awards, dozens of international number ones, hundreds of gold and platinum certifications, millions of single sales, 25 million album sales, and cumulative video views in excess of 15 billion, one of the most impressive careers in music history set the stage for him to make true change.
Not only did he successfully help establish Sports Leadership Arts and Management (SLAM!) tuition-free public charter schools across the country, he was honored by the United Nations General Assembly on behalf of Clean Water Here; he is a partner in eMerge Americas, the annual tech and innovation summit held in Miami; and he was honored alongside music legends as well as Nobel Peace Prize and Pulitzer Prize winners at the 2019 International Achievement Summit. Pitbull and Horizon Media have partnered to launch 305 Worldwide, a new multicultural marketing agency. After announcing several partnerships in 2020 such as CLMBR, Espanita Tequila, LivexLive, and “From Negative to Positive” Podcast, Pitbull ended 2020 with a bang by ringing in the new year performing on main stage in Times Square. In the first month of 2021, Pitbull became the co-owner of NASCAR racing team [Team Trackhouse], and proudly served as the Grand Marshal of the 2021 NASCAR Daytona 500. Pitbull has performed for millions worldwide and even joined forces with the #1 life and business strategist, Tony Robbins, for numerous engagements around the globe. He maximizes his own creative, entrepreneurial and personal freedom, yet again, on his next long-awaited English album, set to be released later this year.
Leslie is the "un-cola" of lawyers. Leslie has guided the careers of global superstars, served as General Counsel for a multi-national media company during the digital revolution (Napster, iTunes, etc.) and counsels business ventures at all levels; from start-ups to publicly traded companies.
His passion derives from being a jazz and jam band bass player performing with Grateful Dead tribute bands and other musicians. Because of his multi-dimensional improvisational thinking, he's at ease stepping into uncertainty with a clear and creative point of view that creates solutions and ways to grow your business in unexpected manners. Jazz at its essence is writing melodies in real time. Business is no different - problems and challenges are really no more than opportunities to create new pathways that seem obvious only in retrospect. Prior to practicing law, he produced numerous music festivals. His improvisational ethos seeps into his creative and pragmatic approach in crafting strategies that add bottom-line value to every transaction. And he's had the chance to jam with masters such as Branford Marsalis, Kenny Kirkland, Stanley Jordan, Victor Wooten, Nestor Torres, George Terry and others over the years. One thing that is not in his vocabulary is "this is the way it's always done".
Born Timothy Mosley, multi-platinum Grammy winning super-producer Timbaland was recently ranked Billboard’s #3 producer of the 21st century. He has created career-defining hits for artists such as Jodeci, Aaliyah, Beyonce, Jay-Z, Kanye West, Justin Timberlake, Nelly Furtado, One Republic, Keri Hilson, Bryson Tiller, Bubba Sparks, Ginuwine, Missy Elliott, Destiny’s Child, Ludacris, Snoop Dogg, Drake, Katy Perry, Madonna, Alicia Keys and more.
Mosley founded Mosley Music Group, one of the most successful independent record labels in the business, selling over 25 million albums and 40 million singles, launching artists like One Republic, Nelly Furtado, Bubba Sparks and more, in addition to a number of successful solo projects.
Mosley also co-founded Verzuz one of the hottest start-ups of 2020 with producer Swizz Beatz, which they sold this year for an undisclosed amount to Triller. For their work on Verzuz Timbaland and Swizz Beatz received multiple honors including ASCAP’s “Voice of the Culture Award,” The Webby’s “Break the Internet Award,” the NAACP Image Award for “Outstanding Variety Show,” were honored by Culture Creators’ Icon Award, by BET with the "Shine A Light Award," and were named by Bloomberg Business Week this year as one of the 50 Most Influential People who changed global business.
Timbaland is also the co-founder of Beatclub, the premier global marketplace that connects the music creator community with record labels, music publishers, film & tv, brands, content creators and independent artists. Featuring such world-famous creators as Mike WiLL Made-It, Cash Money AP, Mike Dean, Tainy, J. Cole, Federico Vindver, Larrance Dopson, Beatclub is expected to officially launch later this year.
Gary Marella is currently the CEO and co-founder of Beatclub with business partner Timbaland. Marella is also the founder of Mono Music Group, a producer management company based in Los Angeles, CA with a roster that includes Grammy Winning producers Timbaland, Larrance Dopson, Federico Vindver, Angel Lopez, Dallas Austin and more. In addition, Marella was an integral part of the music platform Verzuz with partner Timbaland and Swizz Beats which they created and sold in under one year to Triller.
Previously Marella was an artist manager at Roc Nation, prior to that was on the major label side of the business for 15+ years having spent 10 years at Universal Records most recently as Senior Vice President of promotion. Marella has received over 100 platinum & gold plaques and over 20 RIAA certification awards among other awards.
As founder of the Brown Agency Group and Crossover System (BAG), Quenton has established himself as an industry pioneer, catching the attention of Forbes and many others. His work with BAG has created an ecosystem for athletes of all levels. From high school to the Pros, BAG trains their athletes for competition at the highest level and equips them with opportunities that cross over into life, business, and entrepreneurship. Quenton holds degrees from the University of North Texas and Columbia University and played football for the University of Central Florida and in the NFL.
Recognizing pro athletes increased need for chefs, New York native Jawed Halepota founded Baller Food in 2015. The company is his answer to addressing the deep industry need. Under his leadership, his team of chefs hold clients in the NFL and NBA. The notable trajectory and demonstrated work has positioned Jawed as a leader, as he fosters mutually beneficial relationships and normalizes the relationship between pro athletes and chefs.
Baller Food has afforded Jawed the opportunity to build an extensive network within pro sports’ most powerful agencies. Jawed is a proud Alum of St. John’s University and the Institute of Culinary Education.
Garrick Jones is a veteran of three professional football leagues. He played 4 seasons in the National Football League, as well as 4 seasons in the Canadian Football League.
Garrick is a proven leader with the qualities of a battle tested leader on and off the field. He is Commissioner of SDFL, a new developmental football program with a focus on education, personal development, business acumen, financial literacy, entrepreneurship, and influence. He is also President of the Huddle Up Foundation of Houston, responsible for developing athlete initiatives surrounding financial literacy, social justice reform, and community development.
Additionally, Garrick currently sits on the Board of Directors for the NFL Player's Association-Houston Chapter and the Advisory Board for IMPACT Sports LLC, a company focused on the development of concussion reducing helmets for all athletes.
Martin is a business executive with over 35 years’ experience in the sports, entertainment and media industries.
Martin started his career at the Seven Television Network in advertising and marketing. He then joined IMG in 1990 in the position of National Sales and Marketing Manager . In 1997 he was promoted to the role of Senior Vice President and Managing Director, IMG Australia and New Zealand. In 2004 Martin was asked to move to Hong Hong to take up the role of Senior Vice President and Managing Director, Asia Pacific. Martin lead IMG’s business across HK, China, Japan, Singapore, Australia, New Zealand, Korea and China. Martin was instrumental to IMG’s success and contributed to the companies growth across all business divisions including tennis, golf, arts and entertainment, events and federations, fashion, models , sales and marketing and media. In 2015 Martin Founded his own business, Sports Media and Entertainment 360 which was then acquired by Fairfax Media in 2017. Martin was then appointed Managing Director of Fairfax Events & Entertainment. After the sale of this business, Martin has been involved across a number of advisory roles and investments in the sports, entertainment and technology industries including , Apollo World Tour, AgBioEn, The Cartelle Group, SME 360, Vello VIP and Member point.
Ben played 203 games in the Australian Football League ( AFL) representing the Hawthorn Football club from 1995 to 2007.
His 282 career goals ranks 14th all-time for the club. Post his professional playing career Dixon moved into the media where he has spent 13 years working for Australian Network FoxSports as an AFL commentator and program host. Ben is now the Founder and CEO of social media platform Vello. Ben is a prudent manager , inspiring leader and entrepreneur. He has a great business mindset and is able to see the “big picture” in a variety of settings. He is highly regarded for his business success, excellent communication skills and leadership qualities.
Innovative venture financing
Each offering is personalized to fit the celebrity or athlete’s goals. The capital raised enables celebrities to jump start their ventures with meaningful capital.
Brand-building with a purpose
Because we use equity crowdfunding, celebrities and athletes may legally promote the opportunity to fans and invite them to own a stake in their future.
Established athletes and entertainers
GFX’s strategic advisory board includes media heavyweights and sports leaders to ensure each offering is best suited for the celebrities and athletes.
We combine Wall Street (Finance) and Silicon Valley (Tech) to ensure celebrities are protected and compliance requirements are met utilizing our proprietary technology.
GFX has a first-mover advantage, with what we believe to be the only complete platform and app to support fan engagement offerings and trading.
Fans participate for as little as $25. After any holding period, we aim to make shares available to trade on the Upstream trading app. International shares may trade immediately.